Posts Tagged ‘magazine ads’

Top Twenty-five Magazines Out Perform Top 25 Prime-Time TV Programs in Reaching Grownups and Pre-Teens

Sunday, November 22nd, 2009

{Television advertising has always been a way to effectively convey a marketing message to consumers. Nonetheless, a recent train in conducted by Mediamark Research showed that magazines provide better would prefer compared to TV programs for noteworthy target audiences. According to the specialize in, magazines outperform television in a lot of different demographic groupings including: adults 18-49, women 18-49, African Americans 18-49 and teens 12-17.||Some experts have attributed this study to the fact that television advertisements flash in advance a consumer’s eyes in the matter of minutes. Television is effective when used to educate a consumer on a good, in view of the fact that print advertising has more of a call to action. A consumer is able to look at a magazine a few times, which allows time to react to an ad.||”One of the greatest upsides to magazine advertising is that magazines craft it straightforward to target specific markets and specific demographics,” president of Global Media Minds, Makenna Orton said. “With magazines, advertisers are even able to target consumers who shop at specific stores and who purchase specific goods.” Despite advances in technology, and fluctuation in the economy,|magazines have been able to maintain their effectiveness.|***||Based in Phoenix AZ, Global Media Minds is a full-service advertising agency specializing in creative and media buying for print, television and radio. Global Media Minds uses nationally recognized and respected research programs to provide companies with opportunities to acheive optimum results. With GMM’s last tiny opportunity program, GMM is providing clients with last minute rates in national magazines that breed success.

Please visit us at http://www.globalmediaminds.com